I am currently rendering my services as General Manager Sales & Marketing at I&K Enterprises since July 2021. I have the honor and prestige to have diversified and real life challenging Experience of making significant contributions in some of the renowned National and Multinational Brands like Pepsi Cola, Coca Cola, Zong, Kashmir Cooking Oil and Banaspati, Oye Hoye and Nexton & Delesh.
My diverse expertise in Sales & Marketing Functions, during my professional journey has enabled to me to better understand market dynamics and changing trends, helped me accelerate my professional career with growth and progression through transformation of business in my role there.
Key Specializations of my Role includeds……
Lead the planning, execution, and monitoring of Below-the-Line (BTL) and Trade Marketing initiatives, including in-store activations, promotional campaigns, retail visibility enhancements, POS material deployment, and distributor-level engagement activities,
with the goal of driving brand visibility, increasing consumer engagement, and boosting sales performance across key retail and trade channels.
I am currently serving as Manager – Accounts at I&K Enterprises since January 2023, where I am entrusted with overseeing the company’s financial operations and ensuring robust compliance and reporting standards.
Throughout my career, I have had the privilege of contributing to several well-established organizations, including Akbar Associates, Asia Spinning Mills, and Tripple Em Pvt. Ltd. These roles have provided me with diverse, real-world experience and the opportunity to address complex financial challenges in dynamic environments.
Working in multicultural settings has honed my ability to manage, prioritize, and execute multiple tasks efficiently within tight deadlines. I bring a structured, analytical approach to financial management, coupled with a proactive attitude toward problem-solving and process improvement.
Areas of Expertise:
As a Regional Sales Manager, I specialize in driving sales growth and ensuring timely recovery across my region. My core strengths include team training and development, fostering strong team cohesion, and effectively managing distributor relationships to ensure smooth operations and sustained performance.
Results-driven marketing and export leader with extensive experience driving international growth and brand visibility across global markets. Proven track record in developing and executing integrated marketing strategies, expanding export operations, and building high-performance teams.
Skilled in market research, brand positioning, trade compliance, and fostering strategic partnerships. Adept at aligning corporate messaging with business objectives to strengthen market presence and drive revenue. Top Expertise Areas
I Am Ahmed Raza, and I am proud to serve as a Plant Manager With over 16 Years of experience in industry Oil & Gas, manufacturing Of Cosmetics products
I am committed to leading our team toward operational excellence, innovation, and continuous improvement.
At I&K Enterprises Plan, we focus on delivering the highest quality products while maintaining a safe, efficient, and sustainable workplace. Our dedicated team, state-of-the-art equipment, and proven processes allow us to meet and exceed our customers’ expectations every day.
We believe in a culture of collaboration, accountability, and respect — and I am honored to work alongside such a talented and hardworking team.
Thank you for taking the time to learn more about our plant. We look forward to serving the Nation
Our State Of The Art Production Unit is Certified on various standards from World’s Top Certification Company
SGS, Bureau Veritas
ISO 9001:2015 – Quality management systems
ISO 14001:2015 – Environmental management systems
ISO 45001:2018 – Occupational health and safety management systems
I am currently serving as Dy. Manager Accounts at I&K Enterprises since April,2013,
where i am entrusted overseeing the accounts & Finance operations.
Throughout my career, i have served in Services Master, Rauf Ibrahim, 3GP Services.
These roles have provided me with diverse, real world experience and the opportunity to address compels financial challenges in dynamic environments.
I have proactive attitude towards problem solving and process improvement.
Area of Experience.
With over 10 years of experience in retail marketing, I am currently serving as a Merchandiser & Brand Ambassador Team Manager at I&K Enterprises. I am leading the execution of merchandising strategies, shopper marketing initiatives, and brand ambassador program across multiple retail environments. My responsibilities include improving in-store visibility, enhancing shopper experience, and increasing product offtake through the strategic use of Shopper & Trade Marketing Tools such as POS materials, optimized product placement, and effective customer engagement tools etc. I manage and train field teams to deliver consistent brand messaging and top-tier customer service.
In addition to my current role, I have worked with several reputable organizations including Samsons, Trade Tracker, Shangrila, and Philip Morris, primarily in Trade Marketing and Sales roles. During this time, I was responsible for planning and executing trade marketing strategies, launching new brands, leading in-store activations, and driving brand awareness campaigns. I also developed and implemented retailer engagement programs aimed at strengthening brand presence, enhancing brand value, and boosting sales volume across key markets. I worked closely with cross-functional teams to ensure full alignment between trade objectives and overall marketing goals.
Key Contributions:
Transformational E-commerce & Digital Marketing with over 7 years of experience driving growth for leading consumer brands. I specialize in end-to-end e-commerce operations, from strategic planning to execution across platforms like Shopify, Wo-commerce, and Daraz. With proven expertise in performance marketing, SEM, and omni-channel strategies, I build high-impact digital roadmaps that boost revenue and brand equity.
I bring a results-driven mindset to every initiative whether it’s optimizing last-mile delivery, managing large-scale digital campaigns, or leading cross-functional teams.