In 1999, what started as a modest retail cosmetic shop marked the beginning of a visionary journey in the domestic beauty and care industry.
The business thrived, leading to an expansion into wholesale by 2001, operating alongside the retail division.
By 2007, the company diversified further, starting a distribution business model within Punjab.
This laid the foundation for a growing enterprise, which had secured the position of sole distributor for the entire Punjab region, with perfumes added to the growing product line.
By 2012, the company had scaled up to nationwide distribution, serving customers across the country.
A year later, in 2013, the idea of creating something more meaningful took shape with the launch of Nexton, a baby care brand. Initially, from 2013 to 2015, it operated through toll manufacturing.
Marked the start of a new era. The company evolved into a cottage industry.
Introduced another significant brand De’LESH, a personal care line.
With continued growth, 2018 was a milestone year, as the Sheikhupura plant achieved ISO certification, symbolizing a commitment to top-tier quality standards.
In 2020, the company ventured into the export market, expanding its footprint globally while maintaining a strong presence nationwide.
This growth was supported by GMP and Halal certifications in 2022, affirming the company’s commitment to ethical and high-quality production.